logo Identity800

Our identity as Ngati Porou flows through our work at Ngati Porou Seafoods Group.

Ngati Porou is known in the Maori world for being quite defiant – we’re not people who just go with the flow. We will do what we need to do, rather than blindly follow anyone else’s direction.

One of our goals was to be influential at all the fisheries forums and we have been; for Maori in fisheries, and also for the long-term sustainability of the whole industry.

We will use our skills and our culture to grow our business, to protect the environment and develop our people. 

Our Logo

  1. Centrally there are two ying and yang halves that are clearly identified as fish.
  2. These, specifically with the typical mouth shape and colour, epitomizes the Orange Roughy species. (Shape of fish is representative of Hoki)
  3. Within the space of the lower fish, sitting atop of it, are images depicting
    1. Hikurangi mountain
    2. Tama-nui-te-ra, symbolising the Tairawhiti and
    3. The fin of a water dwelling taniwha, Ko-tu-ai-rangi, symbolising the swirl that causes the sky above the Waiapu to mist. I’m not sure of the taniwha names
    4. The overall shape of that area, standing erect like a canoe stern is to depict the waka Nuku-tai-memeha atop of Hikurangi
  4. Protruding from the chin of the upper fish is a similar fin of Ko-tu-ai-nuku, that depicts the swirls that cause the waters of the Waiapu to murk
  5. The feather shaped area to the right outer side of the upper fish, depicts
    1. the eastern sea as well as
    2. the sails of the waka that migrated to and navigated these seas.
    3. the red of the sails depicts the au-ika-Tangaroa” currents that carries the krill. Hence the coming of the whales and Paikea.
    4. the corners of the triangular forms reflect the raspy whakatara nature of the whale and its barnacles
    5. the flow of triangles also depicts the shoal movement of fish navigating the sea.
    6. at the top end of the sails is a detached segment which helps create an open koru  that symbolises the Potiki-rua boundary marker.
  6. The feather shaped area to the left outer side of the lower fish, depicts
    1. the Raukumara ranges by way of
    2. the chevron pattern known as Toro-papa and also
    3. the chevron pattern known as Kuri-tuara
    4. the break within the flow of chevrons depict the presence of geothermal activity which symbolises the presence of our ancestor Ruaumoko
    5. at the lower end of the chevrons a detached segment which also creates an open koru symbolises the Toka-a-Taiau boundary marker.

Our tatau tikanga – guiding principles:

Poroutanga – unrelenting, proud, transformative, energetic, and strident: “We know who we are.”

Aroha – empathetic, generous, magnanimous, thoughtful, and considerate: “We care.”

Kanohi kitea – visible, approachable, relevant, accessible, and reliable: “We walk the walk.”

Manaaki – respectful, reciprocity, mana enhancing, hospitable, inclusive, empowering, kanohi ki te kanohi, open, honest: “We are team players.”

Tika/Pono – accountable, honest, and transparent: “We have integrity.”

Ringa Raupa – hard working, industrious, innovative, creative, and proactive. “We show initiative.”

Pakari – strong, courage, fearless, resilient: “We’ve got guts.”

Kaitiaki – Guardianship of the resources, responsibility for sustainability: “We will endure.”